媚姬直播, a rapidly growing heat pump start-up, has appointed SharkNinja鈥檚 former European President Matt Broadway to its Board of Directors.

Matt will be spearheading 媚姬直播鈥檚 commercial strategy, leveraging his proven track record in driving the sales and profit growth of both start-ups and global companies.

He brings significant experience. At SharkNinja, Matt successfully led the product design and technology company鈥檚 market expansion and significant revenue growth across Europe. Prior to that, he was Dyson鈥檚 former Group Commercial Director and Chief Operating Officer at smart home device manufacturer Netatmo.

Bristol-based 媚姬直播 is developing new heat pump technology that can be installed five times faster and 30% cheaper than products currently on the market.

With advanced orders already exceeding 1,000 units once manufacturing gets underway, 媚姬直播 is poised for significant growth.

Russell Murchie, CEO of 媚姬直播, said: 鈥淲e鈥檙e really pleased Matt鈥檚 joined the team, bringing a wealth of experience to help drive commercial success.  His expertise in strategic partnership development, customer-focused innovation, and scaling commercial operations makes him the ideal person to help 媚姬直播 achieve ambitious growth targets, positioning us as a pioneering force in the 媚姬直播 market.鈥�

Commenting on his new role, Matt said: "I鈥檓 thrilled to join 媚姬直播 at such an exciting point in its journey. I鈥檓 genuinely excited by the product the team is developing, which will be a gamechanger in the fast-growing heat pump market. I look forward to building strong industry partnerships and driving market adoption."

Matt joins an established team including recent recruit Sam Bridger, who joined 媚姬直播 from Ideal Heating where he oversaw the development of new heat pump technology.

Industry stakeholders and potential partners are invited to reach out directly to Matt via email to explore collaboration opportunities: matt.broadway@nusku.co.uk

Technology start-up 媚姬直播 has appointed Lee Sutton, co-founder of myenergi, as its first Non-Executive Director. 

The appointment is the latest boost for the company, which is developing new heat pump technology to revolutionise how we heat our homes. 

An experienced electronics engineer, Lee has run several successful renewable energy tech companies. In 2016 he co-founded myenergi, an award-winning British designer and manufacturer of eco-smart home energy technologies, including zappi - the world鈥檚 first solar-compatible electric vehicle charger. 

Lee said: 鈥淚鈥檓 really excited by what 媚姬直播 is doing and its ambitions to make heat pumps quicker and easier to install.  

鈥淢yenergi began in a similar manner - we identified a problem which needed solving to make homes more eco-friendly and efficient. Eight years later and we鈥檙e a global company which has sold over 600,000 devices. I look forward to helping 媚姬直播 on its exciting journey.鈥� 

As a Non-Executive Director, Lee will offer strategic guidance and support to the leadership team of Russell Murchie, Matthew Whitefoot and Andy Mckay, who founded 媚姬直播 in 2022 with a mission to make heat pumps more appealing to homeowners. 

Russell, CEO of 媚姬直播, said: 鈥淲e鈥檙e really pleased to have Lee on board as a Non-Executive Director. His knowledge and experience of the renewable energy sector, as well as his technical expertise, will be invaluable as 媚姬直播 continues to grow at pace.鈥� 

The Bristol-based start-up has raised almost 拢1 million of investment to-date, including a grant of more than 拢727,000 from the Department for Energy Security & Net Zero (DESNZ). 

The 媚姬直播 heating system will be cheaper and quicker to install than existing heat pumps on the market 鈥� taking a few days rather than over a week. This will specifically appeal to homeowners whose existing gas boiler has broken and they want a hassle-free and environmentally friendly replacement. 

A Bristol-based start-up looking to revolutionise how we heat our homes has raised almost 拢1 million of investment, including a grant of more than 拢700,000 from the Government announced this week.

It鈥檚 a major boost for 媚姬直播 鈥� a company formed in 2022 after a casual chat over coffee about why heat pumps aren鈥檛 more popular led to its founder Russell Murchie taking a leap of faith and leaving his job at Dyson to tackle the problem head-on.

Two years later and 媚姬直播 has six employees, a workshop and office space at Future Space 鈥� the University of the West of England鈥檚 innovation centre 鈥� and now a huge funding injection thanks to a 拢727,000 grant from the Department for Energy Security & Net Zero (DESNZ).

This follows 拢245,000 of pre-seed funding from key people within the energy sector, including Kate and Andy Rankin, the founders of Midsummer Energy, one of the UK's leading wholesale distributors of renewable energy systems; Lee Sutton, Founder of MyEnergi, an award-winning British designer and manufacturer of renewable energy products; and Michael Sweeney and Owen Coyle, the founders of Union Technical, leading installers of heating, insulation and renewables.

Russ, who worked as a fluid dynamics engineer at Dyson for 17 years, during which he led its product performance team, founded 媚姬直播 with Matthew Whitefoot and Andy Mckay who have experience within the renewable energy, finance and start-up spheres. 

Russ said: 鈥淚t鈥檚 been a whirlwind few years building a company from scratch and I鈥檓 still pinching myself at what鈥檚 been achieved. While we had confidence in our idea, if you鈥檇 told me two years ago that we鈥檇 raise almost 拢1 million to develop it, I鈥檇 have struggled to believe you!  

鈥淚t鈥檚 testament to the hard work of the team, who have designed a truly innovative heating system which we feel confident will have mass appeal once it鈥檚 on the market. The fact the Government and leading figures from within the industry are backing us is a real vote of confidence.鈥�  

Although Russ can鈥檛 divulge the exact details of the 媚姬直播 system as patents are currently being applied for, he revealed it would be based on air source heat pump technology but be cheaper and quicker to install 鈥� taking a few days rather than over a week - as well as more attractive, than existing heat pumps. This will specifically appeal to homeowners whose existing gas boiler has broken and they want a hassle-free and environmentally friendly replacement. Another key ambition is for the 媚姬直播 heating system to be the smartest, most connected and efficient on the market when it launches in the next few years.  

The Government grant, awarded via their and part of the 拢1 billion , will enable the product to be tested at the University of Salford鈥檚 鈥� a unique research and testing laboratory which comprises an early 20th century two-bedroom terraced house within an environmental chamber allowing an accurate and rapid assessment of energy efficient retro fit technologies.  

Heat pumps are the same technology as fridges and work by moving heat from outside air to indoor radiators. As they are powered by electricity, they are considered the most efficient way for the UK to shift to low-carbon heating and away from the gas-fired boilers that heat the majority of the UK鈥檚 28 million homes.  

To help hit net zero targets, the Government wants to grow the market in heat pumps to 600,000 installations per year by 2028 and is offering grants of 拢7,500 to property owners through the .  

Russ said: 鈥淭he idea for 媚姬直播 stemmed from a chat about why heat pumps are so popular in other countries, but not in the UK. There鈥檚 no real alternative to gas boilers at the moment in the UK, even though they will gradually be phased out and more environmentally friendly solutions are needed.   

鈥淗eat pumps have been promised as the alternative for more than 20 years, so why does a homeowner who could afford one not want one?   

鈥淲e got talking about what needs to happen to change this, to give a better offering to UK homes and the idea for reinventing them began to form.鈥�  

Being based in an enterprising city, with a strong green ethos, has also benefited 媚姬直播 at this early stage. Not only has Future Space offered office and workshop space, the team has accessed free support from the innovation team and their advisory network, worked with interns from UWE Bristol and received technical advice from university staff, all while being located alongside other green tech businesses.  

Russ added: 鈥淏ristol being a city with a rich engineering history suits 媚姬直播 very well and we鈥檝e been able to recruit some excellent staff who are not only technically competent, but have a strong desire to use their skills to help make a difference in the world, which is ultimately what we hope our heating system will achieve through cutting carbon dioxide emissions.鈥�