Matt Broadway

�ļ�ֱ��, a rapidly growing heat pump start-up, has appointed SharkNinja’s former European President Matt Broadway to its Board of Directors.

Matt will be spearheading �ļ�ֱ��’s commercial strategy, leveraging his proven track record in driving the sales and profit growth of both start-ups and global companies.

He brings significant experience. At SharkNinja, Matt successfully led the product design and technology company’s market expansion and significant revenue growth across Europe. Prior to that, he was Dyson’s former Group Commercial Director and Chief Operating Officer at smart home device manufacturer Netatmo.

Bristol-based �ļ�ֱ�� is developing new heat pump technology that can be installed five times faster and 30% cheaper than products currently on the market.

With advanced orders already exceeding 1,000 units once manufacturing gets underway, �ļ�ֱ�� is poised for significant growth.

Russell Murchie, CEO of �ļ�ֱ��, said: “We’re really pleased Matt’s joined the team, bringing a wealth of experience to help drive commercial success.  His expertise in strategic partnership development, customer-focused innovation, and scaling commercial operations makes him the ideal person to help �ļ�ֱ�� achieve ambitious growth targets, positioning us as a pioneering force in the �ļ�ֱ�� market.”

Commenting on his new role, Matt said: "I’m thrilled to join �ļ�ֱ�� at such an exciting point in its journey. I’m genuinely excited by the product the team is developing, which will be a gamechanger in the fast-growing heat pump market. I look forward to building strong industry partnerships and driving market adoption."

Matt joins an established team including recent recruit Sam Bridger, who joined �ļ�ֱ�� from Ideal Heating where he oversaw the development of new heat pump technology.

Industry stakeholders and potential partners are invited to reach out directly to Matt via email to explore collaboration opportunities: matt.broadway@nusku.co.uk